European Fintech Navigator


About the client

The European Fintech Navigator (EFN) is the only comprehensive fintech resource of its kind, providing an overview of the European fintech landscape. With an expected total of 800 companies, 17 different countries, 160 investors and 70 supervisors, the EFN crosses verticals to paint a holistic and up to date picture of the players and ecosystems within the financial value chain.


After much consideration and scenario exercises, FinTech Aera in cooperation with Holland Fintech will be updating the second edition of European FinTech Navigator (EFN) from a traditional softcover book to an interactive website. Hence the objective of this project was to creating an User interface kit for the website, including interactive maps and infographics. The EFN website was launched on in Amsterdam Fintech Week (XFW20) held in Amsterdam.
Holland FinTech Logo FC blauw.png

My role

  • Branding & Identity Design

  • User Interface  (moodboard)

  • Digital media artwork

  • Marketing collateral design

Branding and Identity Design

A new logo and marketing collateral were designed for the website and its launch in Amsterdam Fintech Week (XFW20) on 18th September 2020 in Hotel Sofitel Legend The Grand, Amsterdam.



Minimal and eye-catching interactive infographics were designed to navigate through multiple sectors of Fintech Universe.

Moodboard and UI kit

In collaboration with 'servus studio' a visual moodboard and UI kit was designed for the new website. 

Moodboard efn.png